Friday, April 23, 2010
A clever marketing campaign is going on near my house via a billboard (I'm a student of urban marketing). It is a Greater Than Aids drive. There are race and ideological factors that drive this campaign, but that isn't the purpose of my posting.
The campaign aptly uses the greater than symbol to send a plethora of messages related to AIDS/HIV. This particular board tersely says: Speaking up is greater than silence (in a golden font; I assume after the Chinese proverb that eloquence is silver and silence is gold). The point is two-fold, I believe: speak up if you have HIV/AIDS and speak up against the epidemic.
My American society calls for people to be bold and unashamed about their illness. I totally expect that.
Why, then, do I shut up about Christ, the Savior of the world; the Savior from sin; the Judge of all the earth?
It's time, my friends, that we speak up with the message that truly transforms. Open up your mouth. Speak up!
1 John 4:4- Little children, you are from God and have overcome them, for he who is in you is greater than he who is in the world.